Candyce Edelen

Ceo, PropelGrowth

Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth. She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams. She focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales. For the past eleven years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry.

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  • Rail_thumb_candyce
    Candyce Edelen, CEO of PropelGrowth, talks about the challenges that mid-tier banks and brokers have in growing their FX business, new ways technology is allowing them to compete, and the growing fragmentation of ...
     
  • Rail_thumb_picture_2_-6-14-11
    At TabbFORUM's Market Structure R[e]volution conference, Candyce Edelen, CEO of PropelGrowth, discusses the complexity of the rule and complying with it and says much of the onus is on broker-dealers. ...
     

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