Candyce brings more than twenty-two years of experience in launching and managing technology companies and founded four companies prior to PropelGrowth. She has a background in product and company launches, developing successful go-to-market strategies and building sales, marketing, and delivery teams. She focuses on best practices for complex sales processes and integrating sales and marketing. With extensive experience in lead generation and lead nurturing for complex sales, Candyce is highly effective at building sales pipelines. She also has expertise in aligning marketing and sales with customer buying cycles to maximize close rates for complex sales. For the past eleven years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. She was a co-founder and President of Kaskad Technology, which provided complex event processing technology for compliance, algorithmic trading, risk management and fraud detection. Prior to founding Kaskad, Candyce co-founded Selero (formerly IBSN). Selero provides order routing, compliance, and integration technology for the financial services industry.
WHAT I AM READING NOW
5 August 2014
In order to make technology purchases, financial services firms need content to inform their decision process. But FinTech sales and marketing teams are often unaware of the complexity of the decision process taking place behind closed doors. Here’s insight into the technology buying process that... Continue...
3 March 2014
To attract and retain market volume in the current environment, exchanges must improve the quality of service they offer clients. But this can strain an exchange’s budget. Brazilian exchange BM&FBOVESPA has enhanced the user experience while lowering operational costs by automating its certificat... Continue...
22 November 2013
The FIX Trading Community Regulatory Briefing discussed shifting responsibilities for market oversight, advantages of regulatory ambiguity, and why everyone needs to collaborate more in the rule-making process. Here are the top 10 highlights from the event. Continue...
30 September 2013
As of September 27, 18 firms had current or pending SEF applications with the CFTC. If all of these venues actually start trading in the next few months, the US swaps market will be among the most fragmented markets in the world, in any asset class. Continue...
10 June 2013
In many cases, the technology testing done by exchanges and brokers before releasing new functionality is woefully inadequate. Automating regression testing and FIX certification, however, can reduce systemic risk and shorten time to revenue with new customers. Continue...
25 April 2013
Understanding a potential customer’s buying process can help technology providers influence the decision. Continue...
New York, NY | 29 Jan 2015TabbFORUM
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